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Study: Promotional Products Boost Brand Reach and Loyalty

Research proves that promotional products are an effective part of any organization's brand identity program.

When you need your logo on high-quality novelty items to comply with branding standards, trust Marfield Corporate Stationery's relationships with reliable manufacturers and decades of experience in brand management.


Click to see a 2-minute video on brand reach & recall

Leaving a Lasting Impression for Greater ROI

Promotional products are designed to leave a lasting impression. Industry research has proven their power as an effective advertising medium, especially in terms of reach, recall, and loyalty.

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A PPAI study in April 2016 set out to measure the effectiveness of promotional products from the perspective of 400 decision makers at ad agencies and advertisers:

Surveying travelers at New York’s La Guardia Airport in 2010 and DFW Airport in 2004, earlier PPAI studies revealed insights into promotional products’ value and effectiveness:

Top Categories

The top promotional product categories according to the PPAI study:

Apparel
Apparel bears your logo everywhere they wear it.

branded hats, caps, polos, jackets, vests, shirts, shorts, sweats, yoga pants, uniforms, slippers, shoes, boots, gloves, socks, jewelry, watches, armbands (including smartphone sleeves) and wristbands (including electronic fitness trackers)

Writing Instruments
Writing Instruments help them take note of your brand

branded pens, highlighters, markers, wood and refillable pencils, erasers, chalk, crayons, laser pointers, pens with fraud-protection ink, pens with stylus ends, pens with reading lights, pens with device stands, pens with USB flash drives, and gift sets

Sporting Goods
Sporting Goods launch your logo beyond the workplace

balls, binoculars, chairs, compasses, camping gear, emergency and first aid kits, fishing gear, fitness gear, golf gear, hammocks, hand fans, mats, pedometers, radios, sunglasses, timers, towels, umbrellas, water bottles, waterproof pouches, weights, whistles, and more

Leisure Products
Leisure Products lend your logo to the playful side

inflatables, outdoor games, dartboards, dice, electronic games, fortune tellers, toys, kites, playing cards, puzzles, board games, stuffed animals, and the like

Travel Accessories
Travel Accessories take your logo wherever they go

travel chargers, multi-country power adapter plugs, cases, totes, messenger bags, suitcases, garment bags, toiletries and amenities, cosmetic organizers, manicure sets, razors, luggage tags/straps/belts/locks, portable computer accessories, sewing kits, shoe shine kits, tie/cufflink/collarstay cases, jewelry cases, tool sets, pet carriers, sleep masks/pillows/blankets, earplugs and earbuds, miniature games, money clips, passport wallets, selfie sticks

Kitchen and Home
Kitchen and Home Goods bring your logo into their daily lives

appliances, bar gear, barbecue gear, bins, bottles, candles, canisters, carafes, carriers, coasters, containers, corkscrews, cups, cutlery, dispensers, drinkware, flashlights, frames, garden gear, glassware, kitchen tools, knives, lunchboxes, lunch coolers, microwave cookware, mugs, night lights, openers, organizers, pet products, servers, shakers, storage, thermometers, Thermoses, tumblers, utensils, water bottles

Folders
Folders present your business cards and marketing collateral in style
Stamps
Self-Inking Stamps get a seal of approval, now with multiple colors
Office
Office Desk Items work hard and identify individuals on the job