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Who doesn’t love a beautiful photograph, well-crafted logo, clear tagline, or company name that precisely captures its purpose? It’s inspiring, captivating, and inevitably…duplicated.

This post will not be about the legal jargon, because let’s be honest, that’s not my specialty. However, I do want to provide tools that will help navigate the design process and owning the rights to your art, thereby guarding against infringement.

To download a full-resolution copy of this infographic, click here.

Marfield Guide-Intelectual Property

I had the pleasure of debuting this infographic at a Women’s Business Council event and was surprised to see how many business owners were unaware that they might not own the works created for them. It’s understandable; you pay for a service, content is delivered, now it should be yours. It’s the standard business model for goods; you buy a product, and then it is yours to do with as you please…But that simply is not the case with creative work. The originator of the work explicitly owns the copyright unless that ownership is transferred (preferably in writing) to the purchaser.

So, if there is only one takeaway from this blog post, let it be to purchase all copyrights of art you want full creative control over. This should be particularly true with your logo, and any marketing materials you may wish to make alterations to, mainly if you are using a different designer.

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