Branding Challenges Solved
The most challenging part of the rebrand was facilitating the brand launch to TexCap’s clients and insurance companies.
“We were able to overcome this challenge through careful planning and collaboration over many months,” Rexrode said. As far as the brand itself, Rexrode spent a lot of time on making sure that their brand colors were consistent across as many digital and print platforms as possible.
“Marfield helped tremendously in this area by providing options and expertise in the printing process of our business cards, pocket folders, inserts, envelopes, and more,” Rexrode said.
“Marfield has been incredibly helpful in our rebrand, and not just because of the products and service they offer but because of their level of customer service. They were very quick to respond to any questions we had and offered solutions to problems we encountered along the way. Because of the quality of their work, we have all the print materials we need to proudly showcase our new TexCap Insurance brand.”