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I’ve said it before, your logo is the face of your brand.

Your logo is hands down the most prominent image in all of your marketing efforts. It represents you when you’re not there, connecting you and your audience in a way one single individual never could. Simply put, your logo is one of your most valuable business assets.

Legendary Art Director and Logo Designer Paul Rand said, “Design is the silent ambassador of your brand.” Your logo must be a reflection of your business and brand personality, not the other way around. In my previous article, 5 Simple Steps for Brand Development, we discussed how design builds a visual connection between your business and the people connected to it. Today we are going to further discuss Step 4 – Logo Design.

Marfield Guide-LogoDesign

To download a full-resolution copy of this infographic, click here.

Thank you for reading our article, and don’t forget to check out future blog posts. Next month we’ll discuss why you should copyright and/or trademark your art to protect your brand. Do you have questions about this article, a horror story of a job gone awry, or a topic you want to learn more about? Comment below and let your voice be heard!

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