Giving Employees a Choice of Branding
Marfield provides a customized print identity program and private-branded online stationery store to serve PepsiCo’s needs, and ensure their printed identity products maintain their current branding.
PepsiCo business card users can select up to five brand logos that are relevant to their line of business. These brand logos display on standard business cards that otherwise feature the standard Billion Dollar Brands/Performance with Purpose backside.
Over the years PepsiCo has offered its employees business cards, corporate stationery, employee recognition and marketing collateral through Marfield’s private-branded online stationery store, and allows checkout using credit cards or invoicing punchout with ARIBA or SAP. PepsiCo projects an image of fresh, youthful energy, and continually updates its various brands to reinforce their relevancy in the market.