Hopefully, it’s not shocking to find they are all true. The print trade is a thriving industry, that is growing and changing with the times. In fact, one of the most often overlooked aspects of print is the positive impact that it makes on the world around us.
Last week (9/30/19-10/4/19), the Printing Industries of America hosted Print Powers America Week. During this weeklong celebration, of all things print, printers across the country promoted our industry’s contributions to our society on a national, state, and local level. So, today, I want to highlight a few key points that can demonstrate how #PrintPowersAmerica.
Print Powers Opportunity
Did you know that most of the print and publishing facilities in Texas have fewer than 20 employees? That means when you work with a print shop like Marfield, you’re actually supporting and stimulating the local community. Every purchase made helps to provide wages for their workers, allowing them to also support the local economy.
Combined, the print, paper, and mail value chain support 7.5 million jobs in the United States. With stats like these, it’s hard to deny that Print Powers Opportunity.
Print Powers Renewal
More than ever, the print and paper industries are focused on sustainability and making positive impacts on the environment. From renewable energy production to responsibly raised forests, Print Powers Renewal.
Since its inception, Marfield has made sustainability a cornerstone of our business, and beginning in 2014, with the help of Balcones Recycling, we started actively tracking our recycling volume. Each month we now monitor our sustainability efforts and their impact on the environment. The following video shows a few of the stats from 2018.
Print Powers Education
It’s true, some people prefer a screen to a book, but research shows that people get more effectively from print. This is because print provides a tactile experience. You’re able to easily annotate relevant content, highlight areas to remember, and cross-reference numerous documents simultaneously.
Print Powers Innovation
If Johannes Gutenberg could see us now. The world of print has drastically changed since the start of the 15th-century, and what used to take weeks or longer can now be completed in days or minutes. And with applications like digital embellishments and augmented reality, print has become an experience.
Check out this fantastic video that Konica Minolta produced that showcases some amazing finishing applications, that demonstrate how Print Powers Innovation.
Print Powers Community
Our lives truly revolve around print. Billboards, books, greeting cards, invitations, board games, clothing, posters, you name it…Print is everywhere.
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Do you have a question about this article, a horror story of a job gone awry, or a topic you want to learn more about? Comment below and let your voice be heard!
Tiffany Waggoner is the Creative Director for Marfield, Inc. In 2003, Tiffany graduated from The University of North Texas with a B.A. in Art, specializing in Digital Media. After a quick moment of panic...wondering what to do with an Arts Degree...she soon found her home and career in Print and never looked back!
Ten years ago, Marfield, Inc. took a chance on a young prepress professional and hired Tiffany to run their Prepress Department. During this tenure, Marfield's customers could trust her as their brand identity expert, and she honed her craft as a graphic designer. In 2018 Marfield took another venture and moved Tiffany into the role of Creative Director. In this position, Tiffany has been able to combine her knowledge of content creation, social media, brand identity design, and creative print to engage and educate Marfield's audience on all things print.
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