Marketing

/Marketing

How to Avoid Burnout

By | 2018-02-08T10:34:44+00:00 February 7th, 2018|Categories: Marketing, News, Promotions|Tags: , , |

Really? After 50 years in business, you are telling me that some long-time employees may have burnout? Seriously, even employees who have not been at Marfield since the dark ages can experience burnout. From my own managerial and personal experiences come a few reasons why and how to fight it. Every job has [...]

Postcards Will Be Most Cost Effective in 2017

By | 2017-11-21T14:06:07+00:00 March 2nd, 2017|Categories: Marketing|Tags: , , , |

Marketing response rate benchmarks and U.S. postal rates for 2017 both favor continued use of postcards for cost-effective cross-media campaigns. On average, direct mail generated a high response rate of 3.7%, beating social media, email, and web display ads, all reportedly 0.1%, according to statistics from the Direct Marketing Association. In their survey of 500 direct [...]

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