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Postcards Will Be Most Cost Effective in 2017

By |2017-11-21T14:06:07+00:00March 2nd, 2017|Categories: Marketing|Tags: , , , |

Marketing response rate benchmarks and U.S. postal rates for 2017 both favor continued use of postcards for cost-effective cross-media campaigns. On average, direct mail generated a high response rate of 3.7%, beating social media, email, and web display ads, all reportedly 0.1%, according to statistics from the Direct Marketing Association. In their survey of 500 direct [...]

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