In 2018 Marfield will be celebrating 50 years in the commercial printing business. We are so grateful to all of our dedicated and loyal customers and employees who paved the way. We are proud to put our history to work for our customers – but what does all this history offer? Since we’ve been in [...]
Business cards are an office essential, but they’re more than that, too. They are representative of you as well as your business (especially when you are not around). They’re also a small blank canvas, ready to be personalized with messages, images, and more. And, because they are available in a wide variety of stocks and [...]
Curious about the basic differences between offset and digital printing? In the world of commercial print shops, there are digital printers, and offset printers. At Marfield, we do a bit of both, sometimes on the same print job. Commercial digital presses rely on computers to digitize images and text to be reproduced, and apply fuser [...]
Responding to increased interest in creative options for direct marketing and brand identity, Marfield expands the sizes, types, and automation options available for folding treatments and printing. More Creative Marketing Media Printing on color, metallic, and specialty paper and envelopes is difficult for most printers to get right. Marfield now has the Intec ColorSplash [...]
Marketing response rate benchmarks and U.S. postal rates for 2017 both favor continued use of postcards for cost-effective cross-media campaigns. On average, direct mail generated a high response rate of 3.7%, beating social media, email, and web display ads, all reportedly 0.1%, according to statistics from the Direct Marketing Association. In their survey of 500 direct [...]
